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Writer's pictureAmit Mathur

Dhanteras Shopping: What to Buy for Good Fortune Beyond Gold and Silver


Diwali, the grand festival celebrated across India, holds a special place in the hearts of millions. This vibrant festival is rich in traditions and celebrations, embodying the essence of Indian culture. Dhanteras marks the beginning of this five-day festival, a day filled with auspiciousness where people embrace the tradition of buying new items or making investments. According to custom, purchasing certain items on Dhanteras is believed to bring prosperity and good luck into one’s life.


If you’re unsure about what to buy on Dhanteras, worry not! Our shopping guide is here to help you explore some of the best things to purchase while shedding light on the significance of each choice.

1. Gold & Silver

Gold and silver have long been symbols of wealth, prosperity, and timeless beauty. On Dhanteras, these metals represent not just commodities, but divine blessings as well. According to Hindu mythology, acquiring gold or silver on this day is believed to invite Goddess Lakshmi, the goddess of wealth, into your home.

Many families visit jewellery stores to purchase coins stamped with the effigy of Goddess Lakshmi, which signifies prosperity. Others opt for intricately designed jewellery, viewing it as an investment and a cherished addition to their heirloom collections. Therefore, gold and silver should top your shopping list for Dhanteras. Just remember to buy from reputable merchants to ensure quality.


2. Utensils

Another well-practised tradition is buying new utensils on Dhanteras. Utensils symbolize nourishment and sustenance and purchasing them represents a renewal of your kitchen and dining spaces. Whether it’s a new set of stainless-steel cookware or traditional brass utensils, this act shows respect for the food that sustains us and reflects a wish for continued abundance.


In modern homes, many seek designer cookware or cutlery sets that blend tradition with contemporary style, making this purchase both practical and meaningful.


3. Broom

Buying a broom on Dhanteras may seem unusual, but it is considered highly auspicious. In Hindu culture, purchasing a new broom and using it to sweep the house is believed to clear away stagnant energies, negativities, and financial hurdles.

This tradition underscores the importance of maintaining a clean and positive living environment, making it an essential item to consider for your Dhanteras shopping list. If you’re looking for an auspicious yet budget-friendly purchase, a trusty broom is a perfect choice.


4. Gomti Chakra

The Gomti Chakra, a naturally occurring shell from the Gomti River in India, is believed to bring good luck and prosperity. These white, fossilised shells are considered favorites of Goddess Lakshmi. Many people buy Gomti Chakras as tokens of good fortune.


The spiral designs of the Gomti Chakra represent the universe’s cyclical nature and are thought to absorb and negate negative energies, contributing to a harmonious and peaceful home. These shells are inexpensive and can be easily found locally or through online shopping apps, making them a valuable addition to your Dhanteras purchases.


5. Idols

Buying idols of gods and goddesses on Dhanteras is another significant tradition. While the choice of idols is personal, Lord Ganesha and Goddess Lakshmi are the most popular options. The presence of Lord Ganesha, known as the remover of obstacles, and Goddess Lakshmi, the harbinger of prosperity, is believed to bring peace and wealth into your home.

Placing these idols in your home or temple can ensure positivity, peace, and abundance throughout the year.


6. Electronics and Appliances

In the modern age, Dhanteras shopping often includes electronics and appliances. With attractive sales and offers, electronics stores and online platforms have become popular spots for shoppers. While this may not have traditional significance, investing in items that enhance your quality of life can be a practical way to celebrate the festival.

Smartphones, laptops, refrigerators, and washing machines are frequently sought after during this festive season. Many retailers offer substantial discounts, making it a great opportunity to upgrade your home.


7. Financial Investment

Beyond tangible items, Dhanteras also marks a time for financial introspection. This day is considered highly auspicious for embarking on new ventures or making significant financial decisions. Many believe that initiating financial endeavors on Dhanteras can secure their financial future and grow their wealth.

Consider investing in stocks, mutual funds, or real estate, or starting a fixed deposit or purchasing bonds if you prefer a safer option. Investing in these financial instruments adds a modern twist to traditional values and can help you achieve financial security.


Dhanteras is more than just a shopping spree; it intertwines material pursuits with spiritual beliefs. Every purchase, from shimmering jewellery to a humble broom, carries the hope for a brighter, prosperous future.

Before diving into your shopping list, consider your budget. If the cost of Dhanteras shopping becomes overwhelming, explore personal loan options from Tata Capital. With extended loan tenures, competitive interest rates, and amounts up to Rs. 35 Lakhs, Tata Capital can support all your shopping needs.

Celebrate Dhanteras with thoughtful purchases that not only enhance your home but also resonate with tradition and prosperity.

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