In its comprehensive global messaging trends report, Infobip, a leading global cloud communications platform, revealed a significant 43.51% year-on-year increase in WhatsApp messaging in India throughout 2023. From an extensive analysis of more than 473 billion digital communications interactions between businesses and consumers on its platform, Infobip's research uncovers the latest global business messaging trends. It sheds light on the influence of conversational customer experiences and generative AI advancements on interactions between customers and brands.
