Nearly 70% believe creative will become more important in the next year
More than 36% believe they are under investing in creative talent
30% recently moved work in-house, and 31% expect to do so in the next year
Canva, the world’s only all-in-one visual communication platform, and MMA Global, the leading global trade association for marketers, today released joint research on the value of creative output, tech stack saturation and navigating talent wars.