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Writer's pictureAmit Mathur

"Shark Tank India Season 3: Deepinder Goyal Expresses Disappointment in Shoe Brand, Critiques Design Language as '2/10'


latest episode of Shark Tank India begins with a shoe brand company come upon the show and talk about their business. They reveal that they are offering the best quality shoes with latest design at a very affordable range. They further showed samples of their products and asked the sharks to try them out. While Aman Gupta really liked the shoes, Namita and Deependra were not quite impressed

"Shark Tank India Season 3: Deepinder Goyal Expresses Disappointment in Shoe Brand, Critiques Design Language as '2/10'

The pitchers revealed that there ask is of 2.5 crores for 1% equity in the company. Their ask shocked everyone and they questioned them about their unit economics, gross profit and more. The pitchers gave an in-depth detail about their business and requested the sharks to invest in them.

After noticing the brand design, logo and more Deepindra made a comment about the same. He said that the brand design is all over the place and the language is simply a 2 and 10. He said, “The design language of your company is a 2/10.” Later, Namita asked the pitchers to mention their differentiator to which they replied that it is their price point. Namita was also quite disappointed after hearing the same and said that one cannot play on the prices and the differentiator should always be the brand.

Later, Anupam Mittal asked them to reveal their numbers and shock everyone. The pitchers confirmed that they are expecting to do sales of approximately 65-70 crores in FY 24. This shocked everyone, and they further asked about their gross profit.

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